Whistler

Tourism Whistler is the official not-for-profit destination marketing and management organization for Whistler, British Columbia. Established in 1979, it serves as a pivotal resource for both visitors and local businesses, overseeing tourism research, experience development, and sustainable market initiatives. With over 8,000 members, including hotels, restaurants, and activity operators, Tourism Whistler is deeply integrated into the local economy and community. The organization manages key facilities such as the Whistler Conference Centre and the Whistler Golf Club, alongside Whistler.com, the official site for accommodation and activity bookings.

Dedicated to honoring and celebrating Whistler’s unique mountain culture, Tourism Whistler inspires outdoor enthusiasts and adventure seekers to explore the stunning landscapes year-round. As an accredited member of Destinations International, it focuses on economic, social, and environmental stewardship while fostering a connected community spirit. Through comprehensive marketing and sales strategies, all proceeds are reinvested to further enhance the experience Whistler offers to visitors.