whec.com

**Brand Description for News10NBC (WHEC-TV)**

News10NBC, the NBC affiliate based in Rochester, New York, plays a vital role in delivering trusted news and information to nearly one million residents. Owned by Hubbard Broadcasting, Inc., a family-operated media company, News10NBC features over 33 hours of live broadcasts each week, including extensive local news coverage and award-winning investigative journalism. The station prides itself on providing timely and accurate weather updates through its exclusive First Alert Weather team and Rochester's only live Doppler Radar.

News10NBC broadcasts a variety of programming, including the popular MeTV network, offering a mix of entertainment that caters to diverse audiences. The channel engages its community through initiatives like the Good Question segment, where viewers can submit inquiries for investigation. Accessible via mobile apps, viewers can stay informed on the go. With a commitment to delivering high-quality journalism, News10NBC continues to be a trusted source for news, weather, and sports in the Rochester area.