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@tvsquared.com
Innovid is an independent CTV advertising and measurement platform for the world's largest brands.
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Description
Innovid is an independent advertising and measurement platform specifically developed for Connected TV (CTV), serving some of the world's leading brands. Innovid seamlessly integrates ad management and measurement into a single platform, allowing advertisers to optimize their campaigns through real-time analytics and creative personalization. Their range of solutions includes ad serving, creative management, advertising measurement, and identity resolution, designed to elevate the impact of both linear and OTT advertising.
With a focus on data-driven insights, Innovid empowers brands to enhance campaign effectiveness, as illustrated by numerous case studies demonstrating significant improvements in engagement and ROI. The platform's innovative capabilities facilitate continuous learning and optimization, making it an indispensable tool for advertisers seeking to navigate the complexities of the modern advertising ecosystem. Whether delivering targeted ads or measuring campaign performance, Innovid's commitment to always-on intelligence helps transform traditional TV advertising into a dynamic force for business growth.
Brand industry
Business and Consumer Services
Marketing and Advertising