The Times

**Brand Description: Led By Donkeys**

Led By Donkeys is a satirical campaign group known for its humorous yet poignant political activism in the UK. Established to hold politicians accountable, the organization uses creativity and wit to address serious political issues. They gained notoriety for their innovative use of banners and signs, most notably during public events attended by prominent political figures. Their tactics aim to shed light on political missteps and promote awareness through satire.

The group’s efforts are not just confined to visual displays; they also engage in media and social commentary, effectively amplifying their messages. Recently, they revived a humorous campaign involving a lettuce to criticize former Prime Minister Liz Truss following her brief tenure in office. This lighthearted approach serves to underline serious critiques of political decisions and alignments, particularly focusing on figures like Donald Trump and the far-right politics. Through their campaigns, Led By Donkeys aims to provoke thought, inspire dialogue, and encourage civic participation against perceived political injustices.