The Peninsula Qatar

**Brand Description: Earthna Center for a Sustainable Future**

Earthna Center for a Sustainable Future, part of the Qatar Foundation, is at the forefront of addressing climate challenges in hot and arid environments. With a deep commitment to sustainability, Earthna focuses on creating innovative frameworks that couple traditional knowledge with modern practices to promote resilience and adaptability in urban planning. Their initiatives include establishing the Arid Cities Network, which unites experts to share best practices and develop practical, policy-driven solutions specific to extreme climates. A prime example of their work is the revitalization of Msheireb Downtown Doha, a historic district that exemplifies sustainable design principles, resulting in significant energy savings and reduced carbon footprints. Earthna is dedicated to fostering partnerships among various stakeholders—including governments, academics, and businesses—aiming to enhance the sustainability of cities that face unique challenges due to climate change. Through their efforts, Earthna is paving the way for a sustainable future, tailored to the distinct needs of the Middle East and beyond.