The Ordinary

DECIEM is an innovative beauty umbrella known for its commitment to quality and transparency, encompassing renowned brands such as The Ordinary, NIOD, and Hylamide. Established in 2013 by visionary Brandon Truaxe, DECIEM aims to disrupt traditional beauty norms by offering straightforward, effective solutions without unnecessary markups. The brand has gained popularity for its ingredient-first formulations designed to address various skincare concerns, from signs of aging to uneven skin tone.

DECIEM's product offerings include an extensive range of skincare essentials, such as serums, moisturizers, cleansers, and specialized treatments featuring potent ingredients like niacinamide, retinoids, and hyaluronic acid. Additionally, DECIEM is expanding into body care, drawing inspiration from its acclaimed facial products. The brand prides itself on eco-friendly practices, including carbon-neutral shipping and sustainable packaging. By prioritizing education, authenticity, and community engagement, DECIEM fosters a curious mindset among its customers, making beauty accessible and effective for everyone.