The Decision Lab

The Decision Lab is a pioneering social enterprise committed to democratizing behavioral science through research, analysis, and practical applications that drive social good. By leveraging insights from disciplines such as psychology, behavioral economics, and artificial intelligence, The Decision Lab empowers organizations to make informed decisions that align with their goals and societal needs.

Their comprehensive suite of consulting services spans various sectors, including health, education, technology, and public policy. The firm excels in data analytics, innovation and design, operational excellence, and consumer insights, helping clients like the Gates Foundation and Capital One tackle complex challenges using a scientific approach.

With a mission rooted in evidence-based practices, The Decision Lab develops solutions that are socially conscious, pragmatic, inventive, catalytic, and grounded in research. The organization actively conducts studies, offers thought leadership, and publishes influential content to foster understanding and application of behavioral science, ultimately aiming to create a better, more informed world.