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@tapad.com
Connecting brands to consumers across devices
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Description
Experian Marketing Services is a leading brand specializing in identity resolution solutions that empower organizations to better understand their consumers. By leveraging advanced data analytics, Experian enables businesses to connect with their audiences through meaningful, measurable activations. Their flagship product, Consumer Sync, fosters robust collaboration among marketers by integrating various digital identifiers and offline data points, enhancing insights into consumer behavior.
With access to insights on over 250 million U.S. consumers and four billion connected devices, Experian's innovative technology ensures comprehensive identity resolution across diverse environments. This approach allows brands to unify fragmented consumer identifiers, manage privacy concerns effectively, and maintain accuracy despite evolving digital landscapes.
In addition to marketing solutions, Experian offers a wide range of services including data quality management, risk management, and regulatory compliance across various industries such as automotive, healthcare, and finance. With a commitment to driving smarter business decisions, Experian Marketing Services is the trusted partner for businesses aiming to enhance customer engagement and foster lasting relationships.
Brand industry
Computers Electronics and Technology