smartocto

**Brand Description:**

Introducing the User Needs Model, a groundbreaking initiative developed by the BBC World Service's audience research team to enhance audience engagement in journalism. Launched in March 2023 and championed by Dmitry Shishkin, a veteran journalist and manager, this model aims to transform editorial analytics through predictive analysis and a content commissioning framework centered around six key user needs: "Update me," "Keep me on trend," "Educate me," "Give me perspective," "Inspire me," and "Divert me."

By prioritizing these user needs, newsrooms are empowered to create content that resonates deeply with their audience, moving beyond traditional news formats. The User Needs Model encourages journalists to engage with readers on a more personal level, ultimately leading to a stronger connection and enhanced storytelling. Shishkin’s advocacy has spread this innovative approach worldwide, providing a roadmap for news organizations striving to adapt in a rapidly changing media landscape. By focusing on fulfilling these diverse needs, the User Needs Model equips newsrooms to optimize performance and enrich audience experiences.