Shyaway

Shyaway is a leading online lingerie shopping destination in India, committed to empowering women by providing a wide array of stylish and comfortable intimate apparel. Founded in 2015, Shyaway has quickly gained popularity, boasting over one million customers and millions of online visitors annually. The brand specializes in an extensive collection that includes bras, panties, loungewear, nightwear, shapewear, and sportswear, catering to every occasion and body type.

With prices starting as low as Rs. 199, Shyaway ensures that luxury lingerie is accessible to everyone. Their innovative designs are crafted with premium, eco-friendly materials, reflecting the brand's commitment to sustainability and local manufacturing. Shyaway's size-inclusive approach includes specialized options like plus-size lingerie, maternity bras, and sports bras, making it a go-to destination for diverse needs.

Shyaway’s mission is to normalize conversations around lingerie and redefine how women experience shopping for intimate apparel, ensuring a thoughtful and hassle-free process every step of the way.