SegmentStream

SegmentStream is a leading marketing attribution platform that specializes in helping businesses optimize their digital marketing strategies in a post-cookie world. Renowned for being rated the #1 solution for B2C and custom attribution by G2, SegmentStream provides a suite of tools aimed at measuring and enhancing marketing performance. The platform offers comprehensive solutions including Unified Marketing Reporting, Incremental Multi-Touch Attribution, and Marketing Mix Optimization, enabling marketers to evaluate key performance metrics like Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA).

With innovative features such as Incrementality Testing and Predictive Lead Scoring, SegmentStream empowers businesses to ascertain the true impact of their advertising investments and maximize ad performance through real-time insights. The brand also shares extensive resources through its Knowledge Hub, including case studies, webinars, and guides, helping marketers adapt in a complex digital landscape. As a trusted partner of major brands like SNOW and L’Oréal Luxe, SegmentStream is committed to driving growth and delivering measurable results for its clients.