Rusta

Rusta is a prominent player in the Nordic discount retail market, operating over 200 stores across Sweden, Norway, Finland, and Germany. Founded in 1979 by Bengt-Olov Forssell and Anders Forsgren, Rusta aims to provide consumers with quality everyday products at unbeatable prices. Its diverse product range includes home and leisure items, all curated to ensure high value without compromising on quality. In addition to its brick-and-mortar locations, Rusta enhances accessibility through its online platform, Rusta Online, available in Sweden and Finland.

Headquartered in Upplands Väsby, Sweden, Rusta employs over 4,000 staff members dedicated to fulfilling its mission of becoming Europe's most trusted variety hard discount retailer. Committed to sustainability, Rusta actively pursues initiatives aimed at environmental responsibility. With a customer loyalty program boasting over 5.6 million members and projected net sales of 11.1 billion SEK for 2023, Rusta continues to expand its influence while prioritizing affordability and sustainability.