Primis

Primis, a leading video discovery technology company, operates under the umbrella of IPG and Universal McCann, committed to upholding the highest standards in the digital advertising landscape. Serving hundreds of digital publishers globally, Primis engages over 350 million unique users each month by offering an innovative video experience that recommends content tailored to viewers' preferences. Their platform empowers advertisers and content creators with robust tools while enriching user engagement through advanced video discovery.

Primis specializes in a comprehensive range of services, including contextual advertising, supply path optimization, and GDPR compliance. Notably, they provide a full video discovery experience across multiple environments, enabling publishers to optimize their video ad strategies effectively. Since their inception, Primis has continuously evolved, introducing features such as enhanced audience measurement, playlist management, and proprietary brand safety solutions. With a dedicated team of industry experts, Primis is set to revolutionize the online advertising industry while prioritizing respect for their clients and users alike.