NIQ

NielsenIQ is a leader in consumer packaged goods (CPG) market research and consumer intelligence, boasting nearly a century of industry expertise since its establishment in 1923. The company is renowned for its global and omnichannel coverage, providing comprehensive insights into consumer behavior across more than 100 markets. NielsenIQ delivers a robust suite of services designed to enhance revenue growth, including market performance measurement, assortment and merchandising, and operations and supply chain management.

Businesses in various industries, such as beauty, beverage, health and wellness, and retail, rely on NielsenIQ to uncover and interpret valuable consumer insights. Their innovative solutions, including BASES product management and SMB offerings, cater specifically to emerging brands and small-to-medium enterprises. NielsenIQ is dedicated to corporate citizenship and sustainability and emphasizes diversity, equity, and inclusion within its workforce, ensuring a holistic approach to understanding and serving the market. With its commitment to evolution and a thorough understanding of consumer desires, NielsenIQ is positioned at the forefront of the market research industry.