Nielsen

Nielsen is a global leader in audience measurement, data, and analytics, dedicated to shaping the future of media by providing accurate insights into what people listen to and watch. With an extensive range of services, Nielsen empowers its clients through audience measurement, cross-media measurement, digital analytics, and competitive intelligence, ensuring they are well-equipped to understand and engage their target audiences effectively.

The company offers solutions for media planning, marketing optimization, and scenario planning, catering to industries such as sports, gaming, and entertainment. Nielsen ONE stands out as a cutting-edge cross-media measurement approach, reflecting the complexities of today's media landscape. Additionally, Nielsen provides valuable data resources, such as The Gauge™ for trending insights and audience behavior across various platforms.

With a focus on diversity, innovation, and responsibility, Nielsen operates in over 55 markets worldwide, helping businesses connect with audiences while maintaining a strong commitment to privacy and data integrity.