MCoBeauty

MCoBeauty is Australia's premier luxe-for-less beauty brand, championing cruelty-free and vegan products that resonate with conscious consumers. Founded in 2016 by Shelley Sullivan, who previously launched the successful ModelCo, MCoBeauty aims to fill the gap in the beauty market for high-quality, affordable solutions, with most products priced under $40. The brand’s #BSFreeBeauty philosophy highlights their commitment to integrity and transparency, catering to everyday individuals seeking effective and stylish beauty solutions.

MCoBeauty's extensive range includes skincare essentials like cleansers, moisturizers, and pimple patches, alongside innovative color cosmetics, trending items like Tattoo Brow and Instant Contour Beauty Wand, and cult favorites such as XtendLash Mascara. Winning accolades like Supplier of the Year at Woolworths and multiple YouBeauty awards, MCoBeauty continues to evolve with influencer collaborations, making beauty accessible while ensuring premium quality. With a growing customer base, MCoBeauty stands proud as a PETA-certified brand dedicated to ethical practices and consumer satisfaction