WPLG Local 10 News

Local 10 is dedicated to raising awareness about the critical issue of child drownings in Florida, a state that tragically leads the nation in such incidents. Their proactive initiative, "Swim South Florida," addresses this pressing concern by promoting water safety and providing essential resources to parents and caregivers. Launched under the leadership of anchor Nicole Perez, the campaign not only highlights the alarming statistics surrounding drowning but also shares vital prevention tips and encourages community involvement.

Local 10 collaborates with organizations like the YMCA of South Florida, which ensures swim lessons are accessible to all, regardless of financial constraints. Additionally, Miami-Dade Parks and the Florida Department of Health contribute by offering swimming classes and free swim coupons to the community. Through public service announcements and informative news stories distributed via Local 10 News and digital platforms, "Swim South Florida" aims to equip families with the knowledge needed to ensure children's safety around water, fostering a culture of awareness and prevention in the community.