Improbable

The Ig Nobel Prizes celebrate the quirky side of scientific achievement, recognizing research that first makes people laugh and then think. Organized by the *Annals of Improbable Research*, the awards aim to spark interest in the unconventional aspects of science, medicine, and technology. The upcoming 34th Annual Ceremony will take place on September 12, 2024, at MIT in Cambridge, Massachusetts, marking a return to an in-person event after several years of online-only presentations.

Attendees can look forward to witnessing actual Nobel Laureates present the awards in a unique blend of entertainment and academic celebration. Alongside the main event, the Ig Nobel Face-to-Face will allow new winners to engage with the audience and discuss their work in detail. Additionally, the brand offers an array of publications, including books and a magazine, fostering a community that appreciates the humor in research.

Through its events, merchandise like the Improbable Research Store, and digital content like podcasts, the Ig Nobel initiative continues to inspire curiosity and laughter in the scientific world