Discover Los Angeles

Los Angeles Tourism & Convention Board, often referred to as LA Tourism, is a prominent non-profit organization dedicated to enhancing the quality of life for Angelenos through the benefits of tourism. Representing over 1,000 local businesses, LA Tourism diligently promotes Los Angeles as one of the world’s premier travel destinations. In 2022 alone, the city welcomed 46.2 million visitors, generating more than $34 billion in business sales, making tourism a pivotal sector of the local economy.

With a focus on inspiring visitors, LA Tourism emphasizes authentic, unscripted experiences unique to the city. Its offerings span various categories, including attractions, cultural events, nightlife, and dining—ranging from local hidden gems to luxury experiences. Additionally, LA Tourism provides resources for business meetings, travel trade, and community events, ensuring a multifaceted approach to experiencing the vibrancy of Los Angeles. Through extensive global marketing campaigns, LA Tourism continues to showcase the rich heritage and diverse offerings of this iconic city.