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@classicdriver.com
Classic Driver is the leading international market and magazine for classic & collector cars and a sophisticated lifestyle.
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Description
Volkswagen, a renowned automotive brand hailing from Germany, has left a distinct mark on car culture with its innovative designs and clever marketing strategies. One of its most iconic creations is the vibrant Polo Harlekin, a multi-coloured hatchback that emerged as a unique automotive phenomenon in the 1990s. Originally conceived as a promotional tool, the Polo Harlekin features a playful blend of four distinct colours—Chagall Blue, Flash Red, Ginster Yellow, and Pistachio Green—showcasing Volkswagen’s creativity and engineering proficiency.
This model was designed to highlight different vehicle elements during its assembly process, demonstrating a clever use of colour blocking. While only 1,000 units were officially produced, the Harlekin evolved from a marketing concept to a sought-after collector's item. Each car came with a numbered plaque and special features, captivating enthusiasts and buyers alike. The Polo Harlekin exemplifies Volkswagen's ability to blend practicality with whimsy, making it a cherished piece of automotive history.
Brand industry
Vehicles
Automotive Industry