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The concept of "mail-order brides" involves women, primarily from developing countries, who advertise themselves for marriage to men in more developed nations. This unique practice gained traction in the 20th century, with significant numbers of women from East and Southeast Asia, particularly the Philippines, and Eastern Europe, seeking relationships with men from wealthier backgrounds. As of the early 2000s, approximately 100,000 to 150,000 women engaged in this industry globally, with thousands marrying American men each year.

International marriage agencies facilitate these connections, often catering to diverse demographics, including educated and affluent American men. While the term "mail-order bride" has faced criticism for its connotations, it remains widely recognized. Motivations for becoming mail-order brides can vary, encompassing economic factors and personal aspirations for a better life. Despite the complexities and criticisms surrounding this practice, it persists as a notable aspect of contemporary international courting and marriage dynamics, reflecting broader societal trends in gender roles and migration.