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The European Gaming and Betting Association (EGBA) is a prominent trade association based in Brussels, representing leading online gaming and betting operators across Europe. Founded to advocate for a balanced regulatory framework, EGBA promotes industry best practices while ensuring the protection of consumers. Members benefit from access to extensive resources, including EU policy and law insights, statistics, and position papers. The association fosters knowledge sharing through newsletters, events, and various media outlets.

EGBA's membership includes notable companies like Bet365, Betsson Group, Entain, and Flutter Entertainment, each offering a wide array of online products such as sports betting, casino games, and poker. Renowned for their commitment to responsible gaming, these brands employ cutting-edge technology to deliver engaging user experiences. With a far-reaching presence in over 20 countries, these operators unite to enhance the global standards of the gaming industry while prioritizing customer satisfaction and regulatory compliance.