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Babylist is dedicated to supporting growing families by providing them with essential resources to foster confidence, connection, happiness, and health. Initially founded as a universal registry, Babylist has expanded its ecosystem to include Babylist Health, which offers products such as insurance-covered breast pumps, and Expectful, a wellness platform catering to pre-pregnancy and postpartum needs. In addition, the Babylist Shop features a curated selection of high-quality baby gear that is both expert-selected and real-parent tested.

With a strong commitment to inclusivity, Babylist serves as a nurturing community where all parents feel valued and respected, embracing diversity in both their workforce and customer base. Their leadership team comprises industry experts from notable companies like Amazon and Google, ensuring robust governance and innovation. Babylist’s mission is to support every baby and their caregivers, from hopeful beginnings through childhood and beyond, reflecting their vision of creating a connected and supportive environment for families worldwide.