AB Tasty

**AB Tasty** is a leading optimization partner specializing in web experimentation and personalization, committed to elevating customer experiences through innovative solutions. Founded by childhood friends Alix and Rémi, AB Tasty emphasizes a test-and-learn mentality, allowing businesses to harness detailed insights for continuous improvement.

The company offers a range of products including feature experimentation, content personalization, and guided selling through its advanced EmotionsAI technology. Their comprehensive platform facilitates A/B testing, intelligent search recommendations, and robust rollouts, empowering businesses across diverse industries such as beauty, e-commerce, travel, and financial services.

With a rapidly growing team of over 300 professionals and a global customer base exceeding 1,000, AB Tasty prides itself on delivering impactful results. Their core values prioritize client satisfaction, collective success, and an unwavering commitment to innovation. By fostering an inclusive environment and embracing challenges, AB Tasty aims to help clients thrive in a dynamic digital landscape.