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Mars, Inc. is a global leader in the food industry, renowned for its extensive portfolio of beloved confectionery brands, including M&M's, Snickers, and Twix. Recently, Mars has made headlines with a landmark acquisition of Kellanova—formerly the Kellogg Company—valued at $35.9 billion. This strategic move will enhance Mars' presence in the snack market, incorporating popular products such as Pringles, Eggo, and Cheez-Its into its offerings. Kellanova, which reported over $13 billion in net sales in 2023, also brings a variety of nutritious options like MorningStar Farms and RXBAR to Mars' portfolio.
With this merger, Mars is poised to create a diverse snacking and food business that resonates with consumer preferences for both sweet and savory treats. The acquisition underscores Mars' commitment to innovation and sustainability in the food sector, enhancing product choices for consumers while honoring the heritage of Kellanova's iconic brands. The transaction is anticipated to close in the first half of next year, marking a significant shift in the packaged food landscape.
Brand industry
Food and Drink