The popular online shopping site unveiled a new visual brand identity

“It’s bolder and signals the ignited imagination and new possibilities of the many changes underway at Wish.” according to a blog post on their website. 

One of the biggest e-commerce websites globally, Wish is an American e-commerce site founded by Piotr Szulczewski and Danny Zhang in 2010. The brand is currently headquartered in San Francisco, California. Wish is accessible on all mobile devices and utilizes a personalized shopping experience for the customer rather than relying on the search-bar format.

The website sells a diverse range of products and allows sellers or retailers to sell their products directly to customers. Because of this, Wish does not handle the products themselves and works alongside payment service providers to handle payments. Wish is used in over 60 countries around the world, and is serving around 44 million customers monthly. The brand has 250,000 merchants listed on its website, with 900,000 products being sold each day.

Wish personalizes the customer's feed and recommends products based on their activity. The brand has around 1100 employees and reportedly earns $2.1 billion in revenue.