"Wave goodbye to the TomTom hands and say hello to The Pin. TomTom’s new logo represents an open, collaborative and focused approach to mapmaking." according to the company's post about their major rebranding. "In a way, it’s like the start of TomTom 2.0. The company is coming out of stealth.” says Corinne Vigreux, co-founder and CMO about the change.

TomTom is a Dutch technology company that specializes in the design and production of global positioning system (GPS) technology, including consumer and professional grade GPS devices, as well as GPS navigation software.

The company was founded in 1991 and has since grown to become a leading provider of location-based products and services. TomTom's GPS devices are used for a variety of purposes, including navigation in vehicles, tracking the location of assets, and mapping and surveying land.

The company's software and services are used by businesses, governments, and consumers around the world. In addition to GPS technology, TomTom also offers a range of other location-based products and services, including digital maps, traffic information, and location-based advertising. TomTom has a strong presence in the automotive, aviation, and marine industries, and its products and services are used by millions of people worldwide.