The brand unveiled a new global visual identity.

“By making the brand’s primary symbol into the three geese lock up we hoped to convey a feeling of togetherness and conviviality.” according to Intertype Studio, the agency behind the rebranding. “In the real world a goose is never seen flying alone, it’s always part of a flock – a metaphor for the vodka consumption occasion itself.”

Grey Goose is a brand of vodka that was created in the 1990s by Francois Thibault, a French master distiller. In 1996, he partnered with Sidney Frank, a successful American entrepreneur, to create Grey Goose. Frank financed the production and marketing of the vodka, while Thibault focused on creating the perfect blend of ingredients and distillation process.

The Grey Goose brand quickly gained popularity and became known for its smooth, refined taste. It is made from a blend of French wheat from the La Beauce region and water from the Gensac spring in Cognac. The wheat is fermented and distilled into a high-proof spirit, which is then blended with the spring water and filtered through crushed limestone. Grey Goose is available in several different flavors, including original, cherry noir, and citrus.

In 2004, Grey Goose was acquired by Bacardi, the world's largest privately held spirits company. Today, Grey Goose remains one of the leading vodka brands and is known for its commitment to quality and innovation.