The app store's brand refresh features a new color palette and font.

“We’re introducing a new logo that better reflects the magic of Google and matches the branding shared by many of our helpful products — Search, Assistant, Photos, Gmail and more,” shares Tian Lim, VP of Google Play.

The change also comes with new iconography.

Google Play is the official app store operated and developed by Google for Android and Chrome OS devices. It is also a digital media store where users can buy music, books, movies, TV programs, and similar content.

When the app store launched in 2008 as Android Market, it featured over 2000 apps available for download. Rebranded as Google Play Store on March 6, 2012, it brought together various brands: Android Market, Google Music, Google Movies, and the Google eBookstore that changed how Google distributed digital content. By July 2013, it had over a million apps available. By 2016, Google Play has reportedly logged 82 billion downloads of various apps and content available in its store.

Today, more than 2.5 billion people in over 190 countries use Google Play to download apps, games, and digital content for their Android devices. Reportedly 2 million people also work to build apps that are available via Google Play.